Universal Studios

What Is the Wand Experience at Universal Studios?

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The Wizarding World of Harry Potter at Universal Studios offers a unique, immersive experience that transports visitors directly into the magical universe created by J.K. Rowling. One of the most enchanting elements of this world is the Wand Experience at Ollivanders™, where you can witness the magical moment of a wand choosing its wizard.


The Wand Experience at Universal Studios is a part of the Wizarding World of Harry Potter where visitors can participate in a wand choosing ceremony at Ollivanders™. A wandmaker guides a participant through the process of finding their perfect wand, which they can choose to purchase. The experience also includes interactive wands that can be used to activate special effects at various locations throughout the park, enhancing the overall immersion into the Harry Potter universe.

The Wand Choosing Ceremony

The wand experience begins with a visit to Ollivanders™, the famous wand shop from the Harry Potter series. Here, a wandmaker guides one lucky participant through the process of finding their perfect wand. The wandmaker evaluates the participant’s unique characteristics and preferences, much like Mr. Ollivander does in the Harry Potter books and films. This process lasts around 5-7 minutes and is free of charge. However, if you wish to keep the wand that chooses you, you’ll need to purchase it.

A Variety of Wands

There are several types of wands available for purchase at Ollivanders™. Character Wands, modeled after those of popular characters from the series, are a fan favorite. Original Ollivanders Wands, not associated with specific characters, are also available. For serious collectors, Wand Collections and Collector’s Edition Wands offer limited-time variations or special editions. Finally, the new line of Core and Wood Type Wands released in late 2022 pairs a wood type with one of three cores – unicorn hair, dragon heartstring, or phoenix feather.

Non-interactive replica wands cost around $50, while interactive wands, which can be used to activate special effects in the park, cost around $63. Toy “learner” wands are available for the youngest wizards and witches for about $25.

The Magic of Interactive Wands

Interactive wands are a key part of the wand experience. Equipped with a special tip, these wands interact with sensors at designated spell-casting locations throughout both Diagon Alley and Hogsmeade. With a correctly executed spell and a flick of the wrist, guests can create magical effects, such as making items move in a shop window or triggering hidden surprises. Each interactive wand comes with a map to guide guests to these spell locations.

The Wand Experience and The Wizarding World of Harry Potter

The wand experience at Universal Studios is a central part of the larger Harry Potter universe within the parks. By allowing guests to participate in an authentic wand choosing ceremony and cast spells throughout the park, the experience offers a level of immersion and interactivity unrivaled by other attractions.

The wand experience extends beyond Ollivanders™, connecting guests with other attractions, shops, and dining options in the Wizarding World of Harry Potter. Whether you’re enjoying a butterbeer at the Three Broomsticks™ or exploring the mysteries of Hogwarts™ Castle, your wand will be a constant companion, enhancing the magic of your visit.

The wand experience at Universal Studios is more than just a shopping trip – it’s a chance to step directly into the world of Harry Potter, creating a deeper connection to the stories and characters we all love. Whether you’re a lifelong fan of the series or a newcomer to the magic, the wand experience offers a touch of enchantment that you won’t soon forget.

Frequently Asked Questions

How often do wand choosing ceremonies happen at Ollivanders™?

Wand choosing ceremonies at Ollivanders™ take place continuously throughout the day. There’s no set schedule, so it’s best to check directly with the shop upon your arrival at the park.

Can I choose my own wand instead of having one choose me?

Yes, you can choose your own wand if you prefer. Ollivanders™ offers a wide variety of wands for purchase, including Character Wands, Original Ollivanders Wands, and the new Core and Wood Type Wands.

Are the interactive wands usable only within the park?

The interactive wands work with sensors located throughout the Wizarding World of Harry Potter at Universal Studios. While they make for a great souvenir, their interactive features will not work outside of the park.

Are there any age restrictions for the wand experience?

There are no specific age restrictions for the wand experience. However, the interactive features of the wands and the wand choosing ceremony may be best enjoyed by children aged 5 and above.

Can I use my interactive wand during subsequent visits to the park?

Yes, you can use your interactive wand during any visit to the Wizarding World of Harry Potter at Universal Studios. The interactive features will continue to work as long as the wand is in good condition.

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